Netflix said Monday it has killed its plans to turn its DVD service into a separate business named "Qwikster."
Netflix CEO Reed Hastings revealed the news via a blog post, reversing a decision the firm announced via a blog post three weeks ago.
While Netflix had to use some strained logic to explain its decision to split the businesses last month, this one was straightforward -- it was not going to force customers to use two different services to rent DVDs and stream video, because customers hated that idea.
There are two prudent courses of action here:
1. CEO Reed Hastings needs to be fired. Immediately. He looks like a buffoon and he's effectively lost all credibility. His actions have seriously wounded - if not killed - Netflix and caused quite a bit of doubt about the company's long-term viability.
2. Sell! Sell! Sell!!!
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