"Goofing Off" Often Leads To The Best Ideas

From Harvard Business Publishing:

In an early episode of the excellent TV series Mad Men, agency partner Roger Sterling walks into creative director Don Draper's office to find Don gazing off into space.

"I'll never get used to the fact that most of the time it looks like you're doing nothing," Sterling quips.

Sterling should take comfort in the fact that our best creative work is done in times of reflection and idleness. Studies have shown that the wandering mind is more likely to have a "Eureka!" moment of clarity and creativity. Taking breaks and zoning out from everyday tasks gives our brains time to do a kind of long-term, big-picture thinking that immediate engagement with bosses and clients and email and meetings does not.

I've been trying to explain this to my boss for years to no avail. People who aren't creatives just don't get it. But its absolutely true.