This morning I clicked over to Amazon. On the front page they've always got a huge image of their Kindle reading device front and center. But not this morning.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6KJs8f71qch-gXIK5OQmW3uxwanSXKpLctGemf4dcarPrGCi1rR75sSC1zgWePc1wJMhVzSYEN4PGspUC5qv6DB0-hRuG9CwJkT5Co-H9RZnfXw8MxRflu0Iwyg2bPjW4rK8dHCXTauGp/s400/Screen+shot+2010-07-15+at+5.54.07+AM.png)
I can't tell you how mind-blowingly huge that it. It would be like Microsoft pushing Office for Mac on the front page of its website.
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