Thursday, February 17, 2011

Old Navy Retires Supermodelquins

From AdAge:

Old Navy's plastic people are going into retirement with the launch of a new campaign, "Old Navy Records: Original hits. Original styles," today. The campaign is slated to run throughout 2011 and will include half a dozen original tracks, as well as a tie-in with mobile app Shazam.

The Supermodelquins, introduced by CP&B two years ago, was a successful campaign that put Old Navy "back on the map," said Ms. Curtis-McIntyre, senior VP-marketing. "It was a big dive back into mass marketing for Old Navy and it did a lot of positive things for us. "

I love it when companies kill campaigns that are clearly popular and are working.

And my son is going to be pissed. I can't tell you how many hours we've spent playing with the mannequins at the front of the store while Mommy shops.

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