Friday, March 5, 2010

Disney Releases the University of Oregon from Mascot Contract




From Examiner.com:

In an amicable split, the folks at The Walt Disney Co. have agreed that the University of Oregon's feathered mascot, which appears at sporting events, is not Donald Duck and that the mascot is no longer subject to Disney's trademark.

For those unaware of the UO's singular relationship with Disney, a deal dating back to a handshake between Walt himself and then-athletic director Leo Harris allows the university to use certain images of Donald Duck. Up until this week, those images included the rotund fluffy UO mascot costume worn by anonymous students when they prance the sidelines at athletic events or pose with boosters at fundraisers and parties.

No more as far as the Duck mascot is concerned. The UO/Disney licensing agreement remains in effect for the printed logos on sweat shirts and the like. But the costumed Duck mascot now answers only to the university.

In an agreement finalized this week, Disney acknowledges that the current incarnation of a costumed character featured at the University of Oregon's athletic and promotional events (the Oregon Duck) is not substantially similar to Disney's Donald Duck character.


I've always wondered how UofO got away with the Duck mascot. Now I know...

No comments: