Batch 19 is a new beer being test-marketed by MillerCoors, and it has an interesting gimmick: It's based on a recipe that dates back to before Prohibition.
Batch 19 is being marketed as a "true, authentic, original beer," and it has a great backstory: A master brewer at MillerCoors unearthed the recipe in Coors' archives, and discovered that it was used to make beers before 1919. Hence, the name Batch 19.
Sounds kinda cool, actually. But then there's this:
MillerCoors is trying all kinds of stunts to improve its sales, including using a new bottle with grooves inside the neck that supposedly make for a better aroma and flavor...
I wish they would quit with the crappy-tasting beers, soft drinks, foods, chips, candies and other things that are just gimmicks. Just make a good product and become a legend.
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