New Sharp TV Commercial is Not Only Creepy, But it Also Might Disrupt the Space/time Continuum, Resulting in an Alternate 2010

It begs the question: how can you show a better TV experience on an old (albeit HD) television?



From AdAge:

The new commercial, featuring actor George Takei of "Star Trek" fame, not only makes little attempt to demonstrate the product difference, it comes within a whisker of self-consciously pointing up the absurdity of attempting to demonstrate the product difference.

After all, showing superior color on a TV commercial is a visual tautology; the picture quality is confined to the picture quality of the set being watched. This leaves it only for the ad to imply (i.e., fake) superiority by splashing all sorts of bright, vivid primary and secondary colors on the screen, as luminously as possible.

The net net of all this is that a pretty good idea -- seeing it to believe it -- is largely squandered by all the goofy misdirection. This would include the casting. Takei may or may not retain some futuristic Mr. Sulu resonance, but if so, it is not exploited here. He's just a strange guy with a deep voice, dyed hair and a vaguely creepy sense of humor.

Times must be tough for George Takei.