Wednesday, March 10, 2010

I Stand Corrected. Now THIS is Egotism...


From the Wall Street Journal:
Actress Lindsay Lohan has sued an arm of E*Trade Financial Corp., the operator of a popular online brokerage, alleging the company misappropriated her name and personality in a recent television advertisement.

The suit, filed in state court in Mineola, N.Y., on Monday, seeks $100 million in damages and demands that the company stop airing the ad.

The commercial features a baby boy chatting online through a Web cam with a baby girl, but in the voices and vernacular of a flirtatious, much-older couple. After the boy explains why he failed to call the girl the night before, the girl asks the boy, accusingly: "And that milkaholic, Lindsay, wasn't over?" That prompts a second baby girl, presumably "Lindsay," to jump in the frame on the boy's side. "Milk-a-what?" she asks into the camera, her voice loud and shrill.

From AdAge:
Ms. Lohan's lawyer, Stephanie Ovadia, did not immediately return a request for comment, but alleges the spot is clearly a reference to her client. She told the New York Post: "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. ... They used the name Lindsay." She went on to say: "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."


The spot was one of the Destructo Top Five® spots from the Super Bowl, and I still laugh every time I see it.

Message to Lindsay Lohan (you used-up no-talent has been): How you can stretch this to think that any use of the name "Lindsay" or "Lindsey" or "Linsey" or even "Linsy" on television is somehow a reference to you is beyond belief. It's egoism beyond compare. Everyone knows you're not a milkaholic. You're a drug-using, alcoholic train wreck happening in slow motion. And its sad that you have to resort to such foolishness in order to draw attention to yourself. If I were you, I'd save that money you're spending on this ill-fated lawsuit. You're going to need it later.

No comments: