iPhone stock will be extremely limited in the UK at launch and not everybody who wants one will be able to get one straight away. We want to make sure that our existing customers get priority so until at least the end of July, only existing O2 customers will be able to get an iPhone 4 from us.
There's a company that gets it. Reward the people who have gotten you there and focus on new customers second. That's quite a contrast to AT&T who, as I've said before, seems to have the motto "we've already got their money and they're locked into contracts. Let's bend them over at every opportunity so we can and focus only on new customers."
Treat your existing customers right and you'll have customers for life.
Kudos to you, O2.
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