Backlash Against High Fructose Corn Syrup Continues

High fructose corn syrup is the devil. That's why I was so geeked earlier in the summer about Pepsi and Mountain Dew Throwback and Mexican Coke, all of which use real sugar instead of HFCS.

Then this today at AdAge:

"Kraft Foods has reformulated a handful of its most popular products in recent years, removing high-fructose corn syrup from Bulls-Eye barbecue sauce, Capri Sun Juice drinks with 25% less sugar, and the majority of its Kraft Salad Dressings line. The company is launching a campaign for Wheat Thins next week, from agency Draft FCB, Chicago. Kraft has reformulated the crackers, more than doubling their whole-grain content, and getting rid of HFCS."

and

"Some beverage companies are also promoting their lack of HFCS. PepsiCo launched "throwback" versions of Pepsi and Mountain Dew, which are essentially HFCS-free formulations in retro cans. The products proved successful, leading the company to bring them back for another eight-week run, beginning Dec. 28. A third product, Pepsi Natural, launched this spring and is being positioned as a premium cola. Snapple, meanwhile, went a step further, revamping its entire line of premium juices and teas to eliminate HFCS."

Did you read that? Throwback will be BACK, just in time for, well, January. But it will be BACK!!!

Note to Pepsi: There's obviously a demand for pepsi Throwback, and you're selling it at the same price as regular Pepsi. Why not just make it a permanent product?