Like slapping a logo on the side of a vehicle in Photoshop and giving it some lovin' to make it look like it's actually on there. That's called a mock-up. And people around where I work go nuts for them.


There are other days when I've actually done something cool, and that makes me feel like a rock star, too. Like setting up and shooting a beauty shot of all of the company vehicles in front of the building:

Or when I get to integrate some cool photos I've taken with some design and printed on some really nice paper to form an annual report. Or a brochure that tells a story.
Or sometimes, it's just coming up with an idea so simple that it had been overlooked. For decades.
But more often than not, it's the days that I make myself happy because I did something that makes me laugh a little or that I think is cool. Or days when I learn something.
Like any magician (and that's really what I am - a digital magician), I love to amaze people. But the most gratifying times are when I amaze myself. It's cool when other people think you're a rock star. But actually thinking and feeling that about yourself sometimes is what makes the rest of the job fun.
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